Archive for May, 2015

Introducing #BOSSLADIES by Robin Anderson

Wednesday, May 20th, 2015

Name:  Robin Anderson
Profession:  Blogger, Tote Bag Designer, and Interior Designer

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Robin Anderson told us that her Diary of a Yummy Mummy blog started as a joke. It was early 2008. She had had her first son and decided to leave her job as an attorney. With pent up creativity, a new life as a stay at home mom, a love of fashion and interior design, and a talent for storytelling, Robin started to play around with a blog — then, a new form of editorial that really anyone with a computer could create. What she thought would be a fun outlet for chronicling her experiences and interests turned out to be so much more. As Robin shared more and more, interest from others fueled her and before long she had a really popular blog!

Seven years later Robin’s blog continues to thrive. It has led her down a path she could have never imagined when she started. After posting photos of the redesign of her own Cambridge home where she infused an elegant California-cool vibe complete with surf art and skateboards on the walls (the redesign helped land her on the cover of Rue Magazine) followers started reaching out to her for design advice. One project turned into two. Then three and so on. Today Robin works as an interior designer offering traditional services as well as e-design services, a budget-friendly way for clients to access her design expertise.

This year Robin took another leap into unchartered waters. Partnered with a friend whom she has known since college, Robin launched #BOSSLADIES, a series of tote bags featuring admirable female bosses. The idea for the line came from two places. First, she loves tote bags. She brings them everywhere she goes. Second, when she would feel extra confident in an outfit she put together, she and a friend would refer to it as a boss lady outfit — an outfit they could run the world in. “This is a total boss lady outfit,” they would say to one another. Thus, #BOSSLADIES tote bags came to be. The first in the series was Jenna Lyons, the iconic J. Crew CEO who sports glasses similar to those Robin wears. The tote asks, “What would Jenna Lyons do?” Next up is (of course) is Ruth Bader Ginsburg. And with Hillary Clinton now officially on the ballot… well, you know.

We are excited to see where Robin will go next. For now, we carry our #BOSSLADIES tote bags and think to ourselves, “What would Robin do?”

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