Boston-based event planner and blogger Tamar Frieze has been shopping at Dress since circa 2007. Over the years, we saw her get married, launch her very successful event planning business Salter Frieze Weddings & Events, have her first daughter and then twin daughters, and launch her hugely popular blog, Merit, where she writes about a whole host of topics, from music to children, fashion to health, and of course, events and weddings. She often signs off with: “Merit is always authentic, and about what I genuinely love and think is worthy enough to share with all of you.”
When Tamar suggested featuring Dress in an upcoming Merit post, we were beyond flattered because not only is Tamar savvy, chic, and inspirational (to which her large base of Merit followers can attest), she also happens to be beautiful with an amazing sense of style and a model-like figure for clothes. To top it all off, Tamar asked her good friend Savanna Jabro, a fellow mom of three who is equally as savvy and chic, to join her for the photo shoot (shot by the very talented Melissa Mahoney), which took place at a friend’s gorgeous loft home in Back Bay.
About a week ahead of the photo shoot, Tamar and Savanna came by Dress and picked out a dozen or so items they wanted to feature. Not entirely surprising, the pair ended up featuring items that they had already purchased for themselves over the last couple of months. So the clothes, jewelry, and accessories featured are authentically Tamar’s and Savanna’s personal style. The funny part is that the two, who rarely come into Dress together, happen to own many items in common. So that became one aspect of the shoot: one item, two ways (Tamar’s version and Savanna’s version).
We absolutely love how the shoot came out! Tamar, Savanna, the clothes and accessories, the location — everything! — looks gorgeous! Below are Tamar’s final selections (of 400+ original shots) that, after much review and her discerning eye, she deemed worthy of Merit.